For your digital posture to be successful, it needs to be strategically created. All our engagement starts with DIGITAL STRATEGY: Messaging, Content, Channel and Outreach.
For delivering a coherent digital strategy, we take four steps:
Planning involves the evaluation of the following:
- The objectives and expected returns on online investments
- Brand’s current positioning and perception
- Target audience and segmentation
The planning stage is dealing with the assessment of current status and identification of focus areas for the digital strategy.
- Identification and customization of proper communication channels (own website, YouTube, LinkedIn, Google+, Facebook, Twitter, etc)
- Defining of KPIs (key performance indicators) and expected return per channel
- Content creation and communications flows planning ( SEO, SEM, display marketing, blogging, e-mail marketing)
Creation stage means implementation and launch of each channel.
Execution focuses on delivering the online campaigns:
- Real time campaigns adjustments across each channel
- Sampling campaign progress and optimizing of the content
- Recording relevant content for evaluation
Execution stage optimizes ongoing campaigns as a whole and relies on near real time actions to tune the strategy.
- KPI review and performance
- Evaluation of customer engagement and longer term benefits
- Taking lessons for future campaigns
Evaluation improves the effectiveness of future campaigns and strategies.